What We Do

Eight Disciplines. One Strategic Partner.

From the first insight to the final campaign report, Social CMO Asia delivers end-to-end marketing excellence across Southeast Asia's most dynamic markets.

01

Market Research

Know your market before you move.

We go beyond surface-level data. Our market research practice combines quantitative surveys, qualitative interviews, social listening, and competitive intelligence to give you a complete picture of your landscape — consumer behaviour, competitor positioning, and untapped opportunities.

What's included

  • Consumer behaviour mapping
  • Competitor benchmarking
  • Category trend analysis
  • Audience segmentation
  • Entry market feasibility studies
02

Social Media

Build communities that convert.

We manage your brand's presence across every major platform — Instagram, TikTok, Facebook, LinkedIn, X, and more. From strategy and content calendars to community management and paid amplification, we turn followers into advocates and advocates into customers.

What's included

  • Platform strategy & audit
  • Content calendar management
  • Community management
  • Paid social campaigns
  • Performance reporting & optimisation
03

Branding

Identity that commands attention.

A brand is more than a logo. We build complete identity systems — visual language, tone of voice, brand guidelines, and positioning frameworks — that give your business a consistent, compelling presence across every touchpoint in Southeast Asia's diverse markets.

What's included

  • Brand positioning & strategy
  • Visual identity systems
  • Tone of voice development
  • Brand guidelines
  • Rebranding & brand refresh
04

Content Creation

Content that earns attention.

We produce content that stops the scroll and starts conversations. Our in-house creative team handles copywriting, graphic design, photography direction, short-form video, and long-form editorial — all tailored to your brand voice and platform requirements.

What's included

  • Short-form video (Reels, TikTok)
  • Graphic design & motion
  • Copywriting & editorial
  • Photography direction
  • Content localisation for SEA markets
05

Influencer & KOL Management

The right voices for your brand.

We identify, vet, brief, and manage influencers and key opinion leaders across Southeast Asia. From nano-influencers with hyper-engaged communities to regional macro-KOLs with millions of followers, we build campaigns that drive authentic advocacy and measurable reach.

What's included

  • Influencer identification & vetting
  • Campaign briefing & management
  • KOL relationship management
  • Performance tracking & reporting
  • Long-term ambassador programmes
06

WhatsApp Business Marketing

Direct. Personal. High-converting.

WhatsApp is Southeast Asia's most-used messaging platform. We help brands leverage WhatsApp Business API for broadcast campaigns, customer service automation, lead nurturing sequences, and loyalty programmes — delivering messages where your customers already are.

What's included

  • WhatsApp Business API setup
  • Broadcast campaign management
  • Chatbot & automation flows
  • Lead nurturing sequences
  • Customer service integration
07

Partnership & Business Development

Grow faster through the right alliances.

Strategic partnerships multiply your reach without multiplying your budget. We identify, negotiate, and manage co-marketing partnerships, brand collaborations, distribution agreements, and business development opportunities that accelerate your growth across the region.

What's included

  • Partnership identification & outreach
  • Co-marketing campaign management
  • Brand collaboration strategy
  • Distribution & channel partnerships
  • BD pipeline management
08

Campaigns & Events

Moments that move markets.

We plan and execute integrated campaigns and events — online and offline — that create genuine buzz and drive measurable business outcomes. From product launches and brand activations to digital campaigns and experiential events, we deliver end-to-end execution.

What's included

  • Integrated campaign strategy
  • Product launches & activations
  • Experiential & live events
  • Digital campaign management
  • Post-campaign analytics & reporting

Not sure where to start?

Every brand's needs are different. Let's have a conversation about where you are and where you want to be.