Case Studies

Results That Speak for Themselves.

A selection of campaigns, brand builds, and growth stories from across Southeast Asia. Real brands, real challenges, real outcomes.

Social Media & Content

Regional F&B Brand

Malaysia & Singapore

01

The Challenge

A fast-growing F&B chain needed to build a consistent social media presence across two markets with distinct audiences and cultural contexts.

Our Approach

We developed a dual-market content strategy with localised creative, managed a network of 12 micro-influencers, and ran a 3-month launch campaign across Instagram and TikTok.

Results

280%
Follower growth in 90 days
4.2x
Engagement rate vs. industry avg.
18M+
Total campaign impressions
Branding & Market Entry

SaaS Startup

Southeast Asia (6 markets)

02

The Challenge

A Singapore-based SaaS company was expanding across SEA and needed a brand identity and go-to-market strategy that would resonate across six culturally diverse markets.

Our Approach

We conducted market research across all six markets, developed a unified brand identity with localisation guidelines, and built a 6-month launch campaign including KOL partnerships and WhatsApp marketing.

Results

6
Markets launched simultaneously
3,200+
Qualified leads in month one
62%
Brand recall in target segments
Influencer & KOL Campaign

Beauty & Wellness Brand

Indonesia & Thailand

03

The Challenge

A premium beauty brand wanted to break into the Indonesian and Thai markets, where local KOL trust is critical to purchase decisions.

Our Approach

We identified and managed 35 KOLs across beauty, lifestyle, and wellness niches, developed a 3-phase seeding and activation campaign, and integrated WhatsApp Business for post-campaign lead conversion.

Results

35
KOLs activated across 2 markets
9.1M
Authentic reach generated
340%
ROI on influencer investment

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